The movie version of “Sex and The City” not only gross millions at box offices this summer- it also cebrated shopping-Jimmy Choo and Manolo become household names. Behind the Secenes, Sarah Jessica parker Lauched “bitten”, a budget-conscious fashion line( Less than $20) at retailer Steve & barry’s, KristinDavis is creating a line of apparel and accessories for Belk, while costume designer partricia Field is collaborating with HSN and Payless. The movie also signaled a noticeable shift in consumer perspectives that will endure long after the final credits roll: Manolo Blahnik sandals and Chanel handbags may be will beyond the average consumer’s reach, although heroine Carrie Bradshaw still buys them. The movie’s approach to luxury signifies a shift currently permeating the culture, Danziger continues. ” In the current U.S. economy, the number of affluent households is growing-but they’re exhibiting an increasing disinterest in letting luxury define their lives. Luxury marketers need to emphasize meaning over image when romoting their products to today’s consumers”
Only time will tell, but this much is certain Accessories will Play a starring role, setting trends for 2008’s holiday seaso and into Spring 2009.
Though she’s a transplanted New Yorker now living in L. A. Samantha looks like ature California gril in these sleek, Chic angular frames from belgium.
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